In some projects, I handle the entire flow from concept to editing. In others, I join for specific phases, like ideation or scripting.
BOCCONI: from Voice Over to Film
Brief: find a creative angle to tell what Bocconi Art Gallery is.
I focused the storytelling on how people experience art.
I started by writing the voiceover, which then dictated the shot plan. Knowing I would be working with students and visitors rather than actors, I designed simple actions to keep the performances natural.
I shot and edited the final film, weaving B-roll with planned scenes to land on the closing line: However you feel: Bocconi Art Gallery.
Brief: Ideate, script, shoot, and edit 5 Reels for the new Ford Explorer.
To show Ford’s new features with a native-like feel, I avoided scripted dialogue for the talent. Instead, I centered the storytelling around a trending social media voiceover. This kept the shoot fast and the final content light and organic.
FORD: Creative Formats for IG
Navigation System
Driver Massage Seats
Storage Capacity
Brief: Develop a creative concept and voiceover for a sustainability-focused commercial.
I framed energy as an emotional human trait: We are renewable by nature. Just like you. I edited a ripomatic using stock footage to define the visual rhythm and the narrative flow.
A2A: Concept development for a 30’’ spot
Brief: Translate sPark of change, a research-based exhibition on the impact of sport (Milano Cortina 2026) into a cinematic narrative.
I centered the storytelling on the metaphor of the Spark as the element connecting personal passion to social change, positioning Bocconi as a knowledge hub where the impact of sport on cities and society is ignited. I shot and edited the film, blending exhibition footage with university archives, official Olympic assets, and stock clips to create a cohesive story.
BOCCONI: Turning data into a story
