Projects I’ve shaped over months or years, ensuring a cohesive voice across different formats and channels.
Launching of the Amazon Music Italia TikTok account
I was brought on by Berlin-based agency Granny to launch @amazonmusicit on TikTok. My role started with developing platform-native formats and a content strategy. For over a year, I handled the end-to-end production, from concept to shooting and editing, helping define the brand’s voice in the Italian market.
Street Interviews
A way to capture spontaneous moments with people met around Milan.
Creative assets
The challenge: launch a music channel without artists or tracks. I designed original formats from scratch that were later adopted by Amazon Music’s global TikTok team.
Art Direction
I briefed collaborators for the shoot to ensure a consistent voice, then led the editing process.
Video-series for Bocconi University’s Website
Since March 2024, I’ve been curating the monthly video content for Bocconi University’s homepage. Each video is designed to complement the site’s editorial news, exploring a new theme every month through the voices of the Bocconi community. I manage the full process: planning the shoots, filming, and mixing my footage with stock assets to create a cohesive mood.
Every Talent Matters
Olympic Games and Sport at Bocconi
Careers in a Changing World
